www.w00tmedia.net

Goovies screenshot

Goovies

www.goovies.co.uk

Cadbury and Starcom wanted to create underground word-of-mouth among 16-24 year olds, centred around Creme Egg's new campaign ‘Here today, Goo tomorrow'.

Online advertising sales house w00t!media produced an online mini-movie series on cult animation and game website Weebl's Stuff, which showed much loved characters Weebl and Bob play out spoof scenes with fully animated Creme Eggs from three famous films: ‘Goo Fiction,' ‘Raiders of the Lost Goo,' and ‘Goo-lien.'

Dubbed ‘goovies,' each animation fitted in with the fun, anarchic image of the brand and ends with the Creme Eggs' unstoppable desire to release their goo.

Sub-region: Greater Manchester