The Big Chip Awards are not for profit - instead run by and for the industry to highlight the digital excellence produced in the North year on year. And, because there are no vested commercial interests and no asides, this leaves the judging panel truly independent and able to freely choose the winners they deem worthy.
With Big Chips, credibility is two-fold; the awards themselves are revered and respected in the industry, while those who walk away from the big night with a gong enjoy recognition and an awareness boost amongst the industry and peers. Scott McCubbin, associate director at Uniform, knows what winning a Big Chip can do for reputation; “if you’re involved in the North’s digital tech scene, you’ll know all about the Big Chip Awards and what winning one can mean for a business. Hundreds of outstanding companies enter each year so even to be shortlisted for an award, never mind to walk away with one, means a lot. It confirms just how innovative and excellent the work you’ve produced is and works wonders for brand awareness. Winning a Big Chip Award last year raised our profile amongst our peers and definitely raised awareness of our most innovative digital work.”
Shining a light on creative excellence on the Merseyside, Uniform’s triumph on the big night definitely got people talking, McCubbin explains; “after winning the Big Chip Award, and publicising our victory, it sparked conversations. It put the innovation happening here in Liverpool firmly on the wider Northern digital industry’s radar and cemented the city’s reputation for creativity.”
But it isn’t just conversations in the industry that Uniform’s Big Chip success created; “having the work of our team recognised did wonders for internal morale”, McCubbin continues, “it gave credit to a team who had committed themselves to creating a truly excellent project and showed them that their hard work had paid off. It enthused the company as a whole and showed us what our talents can achieve. The award win has spurred us on to continue to create even more great work.”
The Big Chip Awards are open to anyone north of Derby and south of the Scottish borders – meaning catchment for entries is wide, and competition fierce, but that doesn’t put Uniform off as McCubbin points out; “if you’re creating a high standard of work, you should put yourself out there for recognition by entering. We enter the Big Chip Awards so we can raise the profile of quality work coming out of the North, and specifically Merseyside, and it gives well-deserved recognition and credit to our team who work incredibly hard all year round.” So, what’s Uniform’s secret to writing the winning entry? McCubbin explains, “it’s all about doing your research – properly look into which categories to enter, who won what last year, and the standards of work produced. If you invest the time beforehand, who’s to say you won’t create a winning entry? If your work is of Big Chip standard, it will speak for itself – just make sure the entry you submit complements this.”
It's no secret that the North’s digital tech industry is thriving – powered by the creativity and talents of those in the region. And, while it’s an exciting time up North, Uniform have their sights set a little further from home, as McCubbin explains, “our next focus will be looking towards more global exposure for the North’s digital and tech scene – that’s why we’ll be attending and speaking at events like the SXSW tech industry conference hosted in Texas in March. With the global growing appetite for the more immersive digital world of VR & AI, it is our mission to be industry-leading in these areas. We’re excited about bringing the excellent digital work in the North to the global stage!”
If you’re interested to see more of the work Uniform produce, visit their website here: http://uniform.net/
And, if you like the sound of all that, and are based in the North (anywhere north of Derby and south of Scotland), you can enter Big Chips here.