Engage Interactive won three awards - Grand Prix, Best Use of Social, and Best Digital Marketing Campaign - at last year’s ceremony with its Mr Men and Little Miss project for Beefeater Grill. Here, the team talks about what this has meant for them.
1. What did winning the award mean to you and your company?
Winning awards is always gratifying for the company, the client, and the people involved in bringing it to life. This was the first time we’d won any awards for digital marketing, so to come home with three including the Grand Prix made for a pretty happy team!
2. How has your company grown since last year’s Big Chip Awards?
Since Big Chips, we’ve pushed to diversify our client roster. We have a lot of experience in the service industry, but since the awards we have gained clients in finance, education, automotive, and FMCG. On top of that we have expanded our team, taking on staff in all of our departments, and this has contributed to us completing the process of becoming a full service agency.
3. Did the opportunity to network with other digital companies and creative agencies at the awards help the business or lead to any work with new partners?
It can be difficult to network at these events, as other agencies that are attending are sometimes your main competition. So we couldn’t say anything directly came from it in terms of work, but we definitely made some new friends in the industry, and took inspiration from the amazing work being showcased!
4. The digital industry in the North West, and particularly Manchester, is booming. What do you think the next big thing in the sector will be in 2016?
Well a little shout out to the thriving scene in Leeds and Yorkshire is needed first we think ;). We’re already a quarter of the way through 2016, and from what we have seen so far, the push is very much in the direction of content marketing. Brands are increasingly looking at how they can tell rich stories in an engaging way with their customers. And we think that this will eventually lead to bigger collaborations between brands and thought-leading institutions in the future; soon we will start seeing some seriously big pieces of research brought to life.
5. Finally, do you have any good/funny/interesting stories from the awards night?!
There were some concerns with the last train home… but more importantly whether or not the Burger King would still be open! Luckily we had time to stock up before running to the platform.