Motion design company, Mighty Giant, won the Best Established Freelance/Micro-Enterprise Big Chip Award in 2014 for the range of different styles the business showed across their showreel. The judges said the ‘freshness’ demonstrated in their approach to projects such as those with Blue Peter, Conservative Home, and the Wright Way, won it for them. Since then, the business has started developing projects in new fields online and is now working on events, all whilst building a more varied client base in the process.
We spoke to Jonathan Ashworth, creative director at Mighty Giant, about what the business has been up to since winning the award last year:
What did winning the award mean to you and your company?
The main thing for us as a company was the recognition and heightening our profile. It’s nice to get a bit of a pat on the back! We’re coming up to our 5th birthday, so the win came at a good time for us!
How has your company grown since last year’s Big Chip Awards?
A much broader roster of clients has been our main gain from last year.
Our background has always been TV work, and this still is an important part of what we do. But in early 2014 we started to look outside of this field and see what other businesses could benefit from Motion Graphics. We’ve moved into doing a lot more online content and have been enjoying working on events this year - something we hadn’t been involved with before.
Did the opportunity to network with other digital companies and creative agencies at the awards help the business or lead to any work with new partners?
We did get a couple of meetings set up straight off the back of the awards. It’s a tricky one, though, as it’s a mix of business and pleasure, and past about 9pm no-one wants to be talking shop…or in many cases isn’t capable! I also had a couple of business cards in my pocket of people I had no recollection of meeting. If that was you, please drop us a line!
Do you have any tips for those who are entering this year’s awards?
Enter. It’s free, and you never know. And do take on board the advice given that waffle is not a good idea. Also, if you want to meet people there, arrange it beforehand and do it early! It’s a big event and the night moves quickly.
Will you be entering any awards this year?
Yes. We’re just finishing off a couple of entries actually. Fingers crossed.
Finally, do you have any good/funny/interesting stories from the awards night?
Last thing I remember was drinking whiskies with various members of Royal National Institute of the Blind in the Midland reception, and later on I found out they had nothing to do with the awards!
To find out more about Mighty Giant visit the website – www.mightygiant.co.uk