Our new head judge

Having chaired the panel for the previous 11 years, Michael Nutley has now stepped down. Everyone on the Big Chip Steering Group would like to thank him for everything he did in helping to establish the Big Chip Awards as an awards ceremony with objectivity and fairness at its heart. In his place, Alasdair Scott has now assumed the position of panel chair, having sat on the judging panel since 2009.

Alasdair has been a leading figure in interactive media since 1987 and is now a partner at C3 (Connected Cloud Communications), a next-generation mobile consultancy with an impressive array of clients including Apple, Coca Cola, GlaxoSmithKline and Google. In addition, he also advises a number of international industry bodies on the future of digital interactive content, is a Fellow of both the Royal Society for the Arts and The Royal Institution, and has judged a number of other creative and media awards, including the BAFTA Awards. All of this makes him a fantastic choice to take over the judge’s chair and we know the Awards will continue to go from strength to strength with Alasdair at the helm.

Our new judges

2015 also sees two new judges join the panel. Alistair Cole is partner and head of creative services at Essence, a global digital agency, and is responsible for the output of the agency’s Digital Creative and Design & Build teams. Prior to this, Alistair had worked with a number of industry-leading agencies, including Saatchi & Saatchi London. 

Nicole Yershon, meanwhile, is director of digital innovation at Ogilvy and Mather Group, and has over 25 years’ experience working in advertising, having previously worked at two of London’s most renowned agencies, Simons Palmer and GGT.

The rest of the panel

Rounding out the panel are two journalists, the BBC’s Bill Thompson and Daniel Nye Griffiths, who writes for both Wired UK and Forbes; Dr David Kreps of the University of Salford; the founder and director of Seren, Catriona Campbell, who is also a member of the Digital Hall of Fame for her role in setting the UK standards for digital media; Jon Myers, managing director of EMEA for cross-channel performing advertising platform Marin Software; Digital Union chair and founder of the Thinking Digital conference, Herb Kim, and Paul Fabretti, who recently became the global director of end-to-end social media strategy for Microsoft’s Consumer Apps and Services Division.

Our special guest judge

We are also very proud to announce that Malcolm Garrett will be judging this year’s Anthony Wilson Original Modern Award, which is chosen from the entries shortlisted for the other awards. A celebrated graphic designer, Royal Society of Arts fellow and visiting professor at UAL, Malcolm will bring a wealth experience to the role of judging the award given out in memory of ‘Mr. Manchester’, Tony Wilson.

What the judges are looking for

When asked what she thought will set a winning entry apart, new judge Nicole Yershon stated any entry that makes her think ‘I wish I’d come up with that idea’ would stick in her mind. In addition, Nicole also said that she’s always interested in good and talented people, those who look at the world with different perspective, and those that demonstrate creativity and smart thinking. Meanwhile, Dr Kreps, with his expertise in web accessibility and code-writing, stated that good clean code and evidence that the creators have taken pride in their work will be what makes an entry stand apart from the rest.

We would echo these sentiments, and add that entries that have demonstrated originality, flair, usability, and which strived to be the best, are the ones that have won at the Big Chip Awards in the past. Strong entries that are able to evidence these traits will certainly stand a good chance of winning.

If you or your company are based in the North of England and have undertaken a digital project in the last year, we would strongly encourage you to enter. Your first two entries are free, with any additional entries costing £95. Entries can be made via the form on our website. We’ve also uploaded a How to Enter Guide to give you all the information you need. 

The deadline for entries is Monday 16 March at 5pm, and the judges look forward to finding out about what we’re sure will be another fine example of the digital work being undertaken in the North, if you do decide to enter.

Finally, if you need any more help or information, please don’t hesitate to email us at: info@bigchipawards.com.