Huggies Moviestar screenshot

Huggies' Moviestar viral doubles number of visitors to brand's website


Code Computerlove produced a fun ‘Baby Movistar' viral for nappy brand Huggies Super-dry. In addition to extending the brand's reach and interaction with parents, the viral email was designed to promote a competition to find the face of Huggies Super-Dry. Parents could upload a picture of their child to star in one of three types of movies then pass it on to friends and enter the competition by submitting their child's photo. The viral achieved a click through rate of 25% and doubled the number of hits to the Huggies website in just one day.

Sub-region: Greater Manchester

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