Transpennine Express screenshot

Digital marketing increases First Transpennine Express' online sales by 84%


Train operator First TransPennine Express wanted to use digital to lead its marketing and drive ROI, as well as increase visibility of its website (www.tpexpress.co.uk). It appointed Code Computerlove as its digital partner who devised and implemented a rolling digital marketing programme and site development tactics that put the website and digital marketing at the heart of First TransPennine Express' business. Through Code's recommendations the website became the centre of all marketing activity and communications strategy, offering a cost effective means of increasing ticket sales among key target audiences.

Sub-region: Greater Manchester

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