HMV.com screenshot

Digital marketing boosts online sales for hmv.com


Following in-depth consumer research into retail user-experience, ongoing reviews of site metrics and hmv.com customer behaviour, online music, DVD & games specialist www.hmv.com and digital agency Code Computerlove implemented a new digital marketing plan and programme of site enhancements to support a new brand identity during 2007. The rebrand and marketing activity not only improved customer perception, it contributed to a massive increase in sales for hmv.com. Since the activity, hmv.com has experienced its highest-ever sales, margin rates, orders, visitors, conversion rates, average transaction value, online marketing response rates, email open rates and email sales.

Sub-region: Greater Manchester

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