Lexus European website
Design of a new European website for premium car marque Lexus.
The brief: ‘Create the best premium automotive website in the world.'
The role of design: to bring users closer to Lexus and its products by reinforcing core brand values and educating users about the Lexus range.
The reach: a European hub website that is currently being adopted across 32 countries in 27 languages.
The website's visual creativity truly reflects the core values of the brand: the premium dynamic, understated elegance, seamless intelligence and engaging sophistication. This is carried through all aspects of design, functionality and user experience.
Sub-region: Cheshire and Warrington
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