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Lexus website screenshot

Lexus European website

www.lexus.eu/index.aspx

Design of a new European website for premium car marque Lexus.

The brief: ‘Create the best premium automotive website in the world.'

The role of design: to bring users closer to Lexus and its products by reinforcing core brand values and educating users about the Lexus range.

The reach: a European hub website that is currently being adopted across 32 countries in 27 languages.

The website's visual creativity truly reflects the core values of the brand: the premium dynamic, understated elegance, seamless intelligence and engaging sophistication. This is carried through all aspects of design, functionality and user experience.

Sub-region: Cheshire and Warrington

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