C3 : Connected Cloud Communications
Alasdair is Partner at C3, a next-generation mobile consultancy which creates and delivers compelling experiences for today's connected consumers. C3 is working with blue-chip global brands in the transport, entertainment and digital-out-of-home sectors.
Alasdair’s role is to champion the combination of cutting-edge technology with creative excellence, ensuring a high level of innovation in both traditional and emerging platforms.
Recent clients include London 2012, Coca Cola, Prof Brian Cox, Cannes Lions, Google, Contagious, Apple, Universal, General Motors, GlaxoSmithKline, UBS, Nokia, Vodafone, Boeing, Cartoon Network, Creative Review, BT, D&AD and Barclays Bank.
He has judged a number of creative/media awards including BAFTA, D&AD, Creative Review, Design Week, BIMA, MOMA and DADI. In 2012 and 2013 Alasdair lead the UI/UX design of the official Cannes Lions App.
Alasdair has been a leading figure in interactive media since 1987 and has worked on numerous breakthrough interactive projects on a wide variety of platforms including computer gaming, interactive television and mobile broadband.
He advises a number of international industry bodies on the future of digital interactive content. He is also a Fellow at the Royal Society for the Arts and The Royal Institution, has presented three television series for SkyTV about the creative use of technology and regularly comments on mobile content and marketing for publications, radio and television.
He has a BAFTA as well as a wife and two dogs and two kids. When not doing digital stuff Alasdair likes to jump out of perfectly good aeroplanes.