Engage Interactive with Mr Men and Little Miss for Beefeater Grill
The judges said
Each year there’s a strand-out piece of work which evidences craft, skills and strategy across a full range of digital disciplines - this year we’re proud to award the Grand Prix to Engage for their excellent work on "Engage with Mr Men and Little Miss for Beefeater Grill”
"We were tasked with raising awareness of Beefeater Grill’s 40th birthday celebrations and the renewal of a historic partnership with the Mr Men and Little Miss characters, the first time the two brands have worked together since the 1980s. There was also a need to drive kids covers in the restaurants. We created a bespoke web application to create shareable family portraits using the Mr Men and Little Miss characters to represent members of your family, workplace, friendship group, etc. To date over 453,000 portraits have been created. "
The Grand Prix is chosen from the shortlists for other categories. It rewards, quite simply, the entry that the judging panel view to be the best overall.
2014 and before
Click here to see the full history of the award.