Sponsor

Winner 2014

Rule 5 with The BMX Supercross World Cup Comes to Manchester

Rule 5 Rule 5

The judges said

An understanding of the importance of immediacy and a creative approach to problem solving impressed the judges here. And they were blown away by the results that saw a sell-out event for what is still a niche sport.

Entrant's description

"The UCI BMX Supercross World Cup was coming to Manchester for the first time and British Cycling wanted a sell-out event. BMX is a niche sport with a small following and limited media outlets. Rule 5 created five owned social media publishing platforms that generated a significant audience and ensured a packed stadium with a highly engaged audience on and offline.Video footage shared on-line throughout the event weekend reached over 50,000 people."

Shortlist

  • KMP Digitata with Trek Toons: a Facebook competition for Trek America
  • Rule 5 with The BMX Supercross World Cup Comes to Manchester
  • Tunafish Media with Captain Manchester Campaign for Forever Manchester

Criteria

Entrants in this category should demonstrate how the use of social media has improved the ability of a business or other organisation with an on-line presence to achieve its objectives.

Until 2013 this category was known as "Best Use of Social Media".

 

Award History

2013 Shortlist

The judging panel did not feel that any of the entries for this category reached the required high standard to be shortlisted for a Big Chip Award.

Criteria 2013

Entrants in this category should demonstrate how the use of social media has improved the ability of a business or other organisation with an on-line presence to achieve its objectives.

 

Winner 2012

Greater Manchester Police with Disorder in Manchester and Salford August 2011

Greater Manchester Police Greater Manchester Police

 

The judges said

Success in social media still tends to be dominated by numbers - of friends, fans or followers. So the judges were impressed with the way this project that went beyond that to think about what social media is really about. The result was a project that used Twitter, Flickr and Facebook to create a trusted link between the police and the community at a difficult time.

Entrant's description

To provide advice and guidance to the public, and support the policing operation, during and following disorder in Manchester and Salford in August 2011.

Shortlist 2012

  • Brazen PR with Worldwide Facebook Management
  • HGA Creative with Engaging through social: Zenos
  • Greater Manchester Police with Disorder in Manchester and Salford August 2011

2012 Criteria

Entrants in this category should demonstrate how the use of social media has improved the ability of a business or other organisation with an on-line presence to achieve its objectives.

 

Winner 2011

Greater Manchester Police with GMP24 - Greater Manchester Police Twitter Day

Greater Manchester Police Greater Manchester Police

 

The judges said

This was a very impressive idea that had a huge immediate impact, reaching almost 80,000 users. But beyond that it also had longer-term benefits in both communications and service delivery and showed the value of social media to organisations outside the typical users.

Entrant's description

 

Greater Manchester Police used Twitter to publish the details of all emergency and non-emergency calls received during a 24 hour period in real time. It was the first time any police force had attempted to show the whole range of issues it deals with in a single day in this way.

 

 

Shortlist 2011

  • CheethamBell JWT with Give Us A Break
  • Democracy PR and CTI Digital with Get your rocks off!
  • Greater Manchester Police with GMP24 - Greater Manchester Police Twitter Day
  • Photolink Creative Group with A winning social media strategy for Kitbag.com

Previous winners

Best Use of Social Media was a new award in 2011.