Winner 2012

Greater Manchester Police with Disorder in Manchester and Salford August 2011

Greater Manchester PoliceGreater Manchester Police

The judges said

Success in social media still tends to be dominated by numbers - of friends, fans or followers. So the judges were impressed with the way this project that went beyond that to think about what social media is really about. The result was a project that used Twitter, Flickr and Facebook to create a trusted link between the police and the community at a difficult time.

Entrant's description

To provide advice and guidance to the public, and support the policing operation, during and following disorder in Manchester and Salford in August 2011.

Shortlist 2012

  • Brazen PR with Worldwide Facebook Management
  • HGA Creative with Engaging through social: Zenos
  • Greater Manchester Police with Disorder in Manchester and Salford August 2011

2012 Criteria

Entrants in this category should demonstrate how the use of social media has improved the ability of a business or other organisation with an on-line presence to achieve its objectives.

Award History

Winner 2011

Greater Manchester Police with GMP24 - Greater Manchester Police Twitter Day

Greater Manchester PoliceGreater Manchester Police

The judges said

This was a very impressive idea that had a huge immediate impact, reaching almost 80,000 users. But beyond that it also had longer-term benefits in both communications and service delivery and showed the value of social media to organisations outside the typical users.

Entrant's description

Greater Manchester Police used Twitter to publish the details of all emergency and non-emergency calls received during a 24 hour period in real time. It was the first time any police force had attempted to show the whole range of issues it deals with in a single day in this way.

Shortlist 2011

  • CheethamBell JWT with Give Us A Break
  • Democracy PR and CTI Digital with Get your rocks off!
  • Greater Manchester Police with GMP24 - Greater Manchester Police Twitter Day
  • Photolink Creative Group with A winning social media strategy for Kitbag.com

Previous winners

Best Use of Social Media was a new award in 2011.