2018 Award
Criteria
Entrants in this category should demonstrate how a project to attract appropriate and valued traffic from search and/or to improve conversion rate has improved the ability of a business or other organisation with an on-line presence to achieve its objectives.
This award has now closed for submissions.
2017 Award
Mediaworks & Stagecoach with All aboard for digital transformation
The judges said
The entry from Mediaworks demonstrated a well executed, brand-led campaign that worked well in conjunction with the off site aspects of the campaign
Entrant's description
As digital dependence continues to grow, consumer attitudes to transport are changing. Recognising this shift, Stagecoach approached Mediaworks to grow their digital presence, help them deliver a greater customer experience and achieve their online goals: increasing traffic and online ticket sales. Mediaworks met and exceeded these goals through supporting Stagecoach’s website migration and creating intelligent organic and paid search campaigns to drive success and promote their newly developed app.
Shortlist
- Worship Digital with CORGI HomePlan Conversion Rate Optimisation Campaign
- Mediaworks & Stagecoach with All aboard for digital transformation
- Bateaux London & Reckless with Plain Sailing Search
- I-COM and JMW with Website search visibility and conversion campaign
- TomFitton.com with Solitair Holidays
- Latitude Digital Marketing with The Mortgage Journey Project
Criteria
Entrants in this category should demonstrate how a project to attract appropriate and valued traffic from search and/or to improve conversion rate has improved the ability of a business or other organisation with an on-line presence to achieve its objectives.
The Best Use of Search category is being renamed and expanded in 2017 to include Conversion Rate Optimisation as one of the criteria.
Click here to see the full history of the award.
