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2018 Award

Digitaloft & Missy Empire with You vs The Kardashians

The judges said

This entry was very topical and gave a creative and different approach to traditional methods. It had really effective results for the client with a simple creative and fun proposition

Entrant's description

To earn top-tier editorial links to support an ongoing SEO campaign, Digitaloft launched an interactive content campaign - You vs The Kardashians - based on data from the 'Forbes Reality Superstar Rich List.' The interactive tool allows users to enter their salary and see how quickly each of the world's most famous reality superstar family would earn that figure. The tool revealed that Kim Kardashian earns the average UK annual salary in just 6.5 hours. The campaign, to date, has earned over 1,100 links and has, in turn, contributed to a Year on Year organic search revenue growth in excess of 200%.

Shortlist

  • Integrity Search with Back to Basics with Bows Boutiques and Arrows
  • Code Computerlove with JCT600, driving traffic and accelerating conversion
  • Pole Star Digital with Freehold Calculator: Real-World Results in SEO Niches
  • Ascent Digital with "I'd Tap That" for Victorian Plumbing
  • Mediaworks & True Potential Investor with Investing in Search Success
  • Mabo Media and The Framed Picture Company with Gaining Profit For Growth

Criteria

Entrants in this category should demonstrate how a project to attract appropriate and valued traffic from search and/or to improve conversion rate has improved the ability of a business or other organisation with an on-line presence to achieve its objectives.

2017 Award

Mediaworks & Stagecoach with All aboard for digital transformation

The judges said

The entry from Mediaworks demonstrated a well executed, brand-led campaign that worked well in conjunction with the off site aspects of the campaign

Entrant's description

As digital dependence continues to grow, consumer attitudes to transport are changing. Recognising this shift, Stagecoach approached Mediaworks to grow their digital presence, help them deliver a greater customer experience and achieve their online goals: increasing traffic and online ticket sales. Mediaworks met and exceeded these goals through supporting Stagecoach’s website migration and creating intelligent organic and paid search campaigns to drive success and promote their newly developed app.

Shortlist

  • Worship Digital with CORGI HomePlan Conversion Rate Optimisation Campaign
  • Mediaworks & Stagecoach with All aboard for digital transformation
  • Bateaux London & Reckless with Plain Sailing Search
  • I-COM and JMW with Website search visibility and conversion campaign
  • TomFitton.com with Solitair Holidays
  • Latitude Digital Marketing with The Mortgage Journey Project

Criteria

Entrants in this category should demonstrate how a project to attract appropriate and valued traffic from search and/or to improve conversion rate has improved the ability of a business or other organisation with an on-line presence to achieve its objectives.

The Best Use of Search category is being renamed and expanded in 2017 to include Conversion Rate Optimisation as one of the criteria.

 

Click here to see the full history of the award.