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Winner 2012

Return On Digital with ALA GAP Insurance

Return On DigitalReturn On Digital

The judges said

The judges praised this winner's great planning and execution. They were particularly impressed with the way it used video, PR and link-building to build traffic, create stickiness on the site and drive conversion.

Entrant's description

ALA provides GAP insurance for those buying or leasing new and used cars, vans, trucks and motorbikes. GAP Insurance is a relatively unknown concept in the UK and provides additional cover to cars lost or stolen by ensuring the owner is covered for the full market value of the car (at the time of purchase) and not the depreciated value at time of incident. The projects focus were to achieve high positions for GAP related terms in SEO and PPC whilst educating the public that it is more cost effective to buy online by marketing relevant content.

Shortlist 2012

  • Mediaworks with SEO for sofa retailer ScS
  • Return On Digital with ALA GAP Insurance
  • theEword with Betfred.com

2012 Criteria

Entrants in this category should demonstrate how a project to attract appropriate and valued traffic from search has improved the ability of a business or other organisation with an on-line presence to achieve its objectives.

Award History

Winner 2011

11 Out Of 10 Ltd with Pure Gym

11 Out Of 10 Ltd11 Out Of 10 Ltd

The judges said

This was truly integrated campaign across Paid Search, SEO and Social Media with a well thought-out strategy. The agency was able to deliver on national level with a specific local focus, but above all it delivered amazing ROI, scale and volume against a very low and challenging acquisition cost, giving the client 400% growth year on year and £250,000 of new revenue.

Entrant's description

Pure Gym is a new and ambitious leisure business that operates as a budget gym with low costs and overheads that translate to cheap gym memberships for customers. Verifiable and impressive marketing returns are critical to sustain their ambitious growth plans.

11 Out Of 10 were tasked with generating substantial levels of new visitor traffic to attract new members to sign up and register on-line.

A well-designed website, a targeted and sustained PPC campaign, a highly successful SEO campaign and a popular social media marketing campaigns have since delivered all the results (and more) demanded by the client.

Commended

Lakestar Media with SEO for online fashion retailer Missguided

Lakestar MediaLakestar Media

The judges said

The judges felt this was a very strong and worthy entry due to the nature of how competitive this sector is and the performance the campaign drove.

Entrant's description

Missguided is an online fashion retailer offering a fresh and vibrant product range for the trend-conscious shopper. After 18 months of trading Missguided selected Lakestar Media to recommend and implement an extensive, fully integrated SEO strategy. After undertaking a full site audit and review of SEO issues, the planned approach commenced with the resolution of all onsite issues, parallel to which a schedule of activity including onsite targeting, offsite optimisation and product feed implementation was employed.The campaign has delivered outstanding results, and has assisted to establish Missguided as the market leader and to win the Drapers 2011‘Best new Etailer' award.

Shortlist 2011

  • 11 Out Of 10 with Pure Gym
  • Fluid Creativity with American Soda SEO Campaign
  • Lakestar Media with SEO for online fashion retailer Missguided

Winner 2010

PushON with Love Those Shoes

PushONPushON

The judges said

Successful search marketing today is all about collaboration: with clients to make sure that their websites are written and organized in a way that search engines understand; with clients' customers to make sure engagement is happening at all levels; and with other marketing channels to get the best out of every penny spent. The winning campaign here used solid SEO techniques, social media and tactical PPC to achieve that collaboration with great success.

Entrant's description

Love those Shoes sell a wide range of healthy and comfortable shoes online. Prior to approaching PushON for online marketing, they were already trading successfully online but wanted to be better. Love those Shoes have excellent internal resources and needed assistance not only with delivering the online marketing campaign but also in defining and driving the strategy. The strategy was highly integrated: SEO to generate long term rankings across brands. PPC to deliver rapid response campaigns Social Media to build brand loyalty and generate SEO benefit The campaign delivered superb results and is now expanding into Europe

Shortlist 2010

  • Lakestar Media with Parcel2Go.com SEO Campaign
  • PushON with Love Those Shoes
  • PushON and The UK Wedding Shows with The UK Wedding Shows Campaign

Winner 2009

PushON with The Little Greene

PushOnPushOnLittle Greene

Click to see bigger photo

The judges said

In a downturn every penny spent on marketing must be able to demonstrate a return, which is exactly what the teams at the winning agencies have achieved for their client. Employing key tools of search marketing from site optimization to paid search the team has identified and achieved great results against core KPIs.

Entrant's description

Once in a while you get the opportunity to work with a great brand and an exceptional product. It makes a search marketing campaign fun to deliver. People want to talk about your client and that conversation is the root of search marketing success. In the paint industry, there is no one better to talk about the Little Greene. The Little Greene are premium quality product not a volume product. Their audience is narrow and discerning. That's why English Heritage work with them. PushON and AsOne developed a campaign that brought the Little Greene Paint Company to the right audience.

Shortlisted entries 2009

Winner 2008

Best Use of Search was won in 2008 by eBusiness UK with RU Comfy

Winner 2007

The Best Search Targeting award was won in 2007 by Fast Web Media with Fantasy Premier League