The judges said
While the judges felt that these entries were deserving of being shortlisted, none quite met the very exacting standard needed to be a winner in this important new category.
- Brazen with A Tailored Approach to Magnet Content
- Smoking Gun PR with Silentnight - Sleep Matters
- Stardotstar with First Steps
Entrants in this category should demonstrate the use of compelling content to engage a specific market and so help a business or organisation achieve commercial or other objectives. In addition to demonstrating creativity and innovation, submissions should produce evidence (preferably quantifiable) of impact in achieving tangible objectives, such as return on investment.
Best Use of Content Marketing was a new category in 2015