Winner 2012

Kilogramme with Tall Tales pt1


The judges said

Animation is traditionally one of the hardest-fought categories, and this year was no exception. The judges thought the eventual winner was funny and charming, with a distinct visual style that matched the idiosyncratic humour of the piece.

Entrant's description

Tall Tales is a short based on some of the answers given to a four year old's questions.

Shortlist 2012

  • I-COM with Barneys - From inception to completion
  • Kilogramme with Tall Tales pt1
  • Mi with PS Vita AR Fireworks Intro
  • Mi with Table Top Tanks
  • Raw with Use Your Head

2012 Criteria

This category is open to any animation created exclusively using digital techniques and delivered via a digital medium. Entrants should demonstrate exceptional innovation, creativity or originality.

Award History

Winner 2011

Mi with The Sharp Project


The judges said

This category consistently provides the judges with a remarkable selection of high quality entries. This year they were once again wowed by a particular character whose movement, personality and rendering are so well crafted they expect to see him in a Hollywood movie franchise next Summer.

Entrant's description

A film to showcase The Sharp Project. A new creative space / studio facility / office development in North Manchester on the old Sharp Electronics site.

Do you (or the agency responsible for the entry) wish to be considered for the Big Chip New Media Agency Award? No

Shortlist 2011

  • Arcmedia Ltd with Origami Campaign
  • Kilogramme with Oxfordshire DAAT Drugs Awareness
  • Mi with The Sharp Project
  • Uniform with Uniform Philosophy Film

Sponsor 2010

Montpelier logo

Winner 2010

The Neighbourhood with Nord Anglia Education

The NeighbourhoodThe Neighbourhood

The judges said

The strength of the animation sector in the region means this is always a tough category to judge, and this year was no exception. The eventual winner is a beautiful piece of work that takes a simple idea and uses it to create a spellbinding journey that illustrates the breadth of the client's offering.

Entrant's description

Nord Anglia Education is a leader in the international provision of high quality, innovative education, training and guidance for children and young adults. Our multi-language brand movie was conceived to communicate their company vision to a global audience, to spearhead their recent rebrand. This was designed for two uses. Firstly to communicate the new vision for the brand at an internal launch for all employees within the company. Secondly, to communicate this vision to market. Through a mixture of techniques our animation explored and expanded upon the brand vision, to complement the 'classic English' educational values of Nord Anglia.


Craig Knowles and David Ridges with Bon Appetit

The judges wanted to recognise a charming, engaging and entertaining piece of work. A commendation goes to Craig Knowles and David Ridges for Bon Appetit.

Entrant's description

Bon Appetit is about a young girl who has her ice-cream stolen by a monster. Not willing to give up her ice-cream so easily she begins a quest to retrieve it. She discovers that she may not be the only victim of icecream theft that day!..burp

Shortlist 2010

  • Craig Knowles and David Ridges with Bon Appetit
  • MediaCityUK with Take Note
  • RealtimeUK with LG 'Behind the Picture'
  • The Neighbourhood with Angel
  • The Neighbourhood with Nord Anglia

Winner 2009

ahd imaging / Ian Hogg with ahd168

LABELahd imaging and Ian Hogg - Best Use of Animationahd168

Click to see bigger photo

The judges said

The winning animation clearly shows the creative flair and technical prowess of the agency responsible for it. A bittersweet narrative is successfully brought to life by clever characterization, faultless attention to detail and precise timing. These world class animators have given the metal protagonist a distinct and winning expression and an endearing personality.

See the animation here

Entrant's description

A CGI short highlighting the plight of a forgotten victim of the credit crunch. A robot whose film was canceled - leaving him without a home. The animation was sent as a viral, and uploaded to the usual places just before Christmas as a piece of self-promotion for ahd.


The judges also awarded a commendation to

Smoothe with Snow Globe

Smoothe - Commendation for Best Use of AnimationSnow Globe

Click to see bigger photo

The judges said

There's always something in the animation category that makes the judges utter a collective sigh of pleasure. A commendation goes to the entry that did that this year.

Shortlisted entries 2009

Winner 2008

Best Use of Animation was won in 2008 by The Neighbourhood with Stories from the Neighbourhood

Winner 2007

The Best Animation award was won in 2007 by The Neighbourhood