Winner 2014

Shout Digital with Great Run Local

Shout Digital Shout Digital

Entrant's description

"Great Run Local is an ambitious cross-platform project using Near Field Communications (NFC) technologies to provide runners of all abilities with a friendly and safe environment in which to enjoy running. It also supports them as they improve their fitness and wellbeing. The GRL project enables runners both to organise and to participate in free-to-enter runs, to record and share results and to track their progress. "


  • Glow New Media with Liverpool Sound City
  • RE:SYSTEMS with GIG BUDDY companion app for live music fans
  • Shout Digital with Great Run Local
  • Xenzone and Keep It Usable with www.KOOTH.com


An entry in this category can be any digital project, for example a website, mobile app or cloud-based service. Submissions should demonstrate how they improved the effectiveness of the product or service by creating an exceptional user centric experience.

Award History

Best User Experience is a new category in 2014