Winner: Fantasy Premier League
Agency: Fast Web Media
Fast Web Media was asked to increase the awareness and popularity of the FA Premier League's fantasy football game Fantasy Premier League by increasing traffic driven to the site by search engines. The project's objectives were to be number one in natural search on all the major engines for the term “fantasy football”, to drive more than 1m search engine referrals to the site during 2006, and to secure top three positions for the keywords “fantasy league” and “fantasy football league”.
All of these objectives were achieved in some cases several times over. The judges thought that the site blended written content with data very well and that the rankings achieved were excellent.