Winner 2012

Tyneside Cinema with Time Machine

Tyneside CinemaTyneside Cinema

The judges said

The not-for-profit sector is often a seed-bed for innovation, so the judges weren't surprised to find a project as ground-breaking as the Tyneside Cinema Time Machine in this category. It's the first use of an alternate reality game for classroom education by a cultural venue, but more importantly it uses the technology to deliver a truly immersive education experience.

Entrant's description

Time Machine is an alternate reality game engaging 9-12 year-old school children with the history of Tyneside Cinema. It starts as a web-based classroom experience and culminates in an unforgettable visit to the country's last surviving newsreel theatre where children must save the building from an evil foe. Time Machine wraps a fictional storyline around the Cinema's real heritage and offers a series of unique learning activities. The experience is at the cutting edge of education and entertainment and is the first time an ARG has been used by a cultural venue to deliver learning directly into the classroom.

Shortlist 2012

  • Cornerhouse with Cornerhouse Website Re-Launch
  • PushON with Concern - Maximising the Google Grant
  • Reason Digital with My Living Streets
  • Tyneside Cinema with Time Machine

2012 Criteria

An entry in this category can be any digital project commissioned by or executed by a third sector organisation (charity, social enterprise or not-for-profit association), for example a not-for-profit website, or a community-led content project. Entrants should demonstrate the success of the project in achieving a positive social objective directly, or in improving the ability of a third sector project or organisation to achieve its objectives. Submissions should provide reasonable evidence that the project is not for profit.

Award History

Winner 2011

Skylab with British Gas Swimfit


The judges said

The winner here impressed the judges with its simplicity, its ease-0f-use and the quality of its content, all of which were endorsed by the strength of the response it's getting from its target audience.

Entrant's description

Swimfit is a website and web app developed as an extension to the website. It's a free online coaching tool for swimmers of varying abilities. Swimfit is designed to increase participation in swimming by providing a structured approach to maintaining health, shaping up your body, improving fitness, developing your competitive swimming skills and taking on a range of distance challenges.


Individuals and Tandot Ltd with MadLab

Individuals and Tandot LtdIndividuals and Tandot Ltd

The judges said

A great idea that grabbed the imagination of its users.

Entrant's description

The MadLab is a unique and pioneering not-for-profit project supporting digital, creative and cultural practitioners and attracting national and global talent to reinforce Manchester's position as a post-industrial powerhouse of creativity, open practices, and expertise.

Shortlist 2011

  • Code Computerlove with Refuge Speaks Out
  • TANDOT Ltd with MadLab
  • Skylab with British Gas Swimfit

Winner 2010

Cahoona with Band on the Wall Website Redevelopment


The judges said

This category was won by an entry that delivered a cutting edge website that brought the jazz and alternative music scene to life. This creation truly acts as a lively showcase for musicians and is trusted by artists and devotees alike.

Entrant's description

Band on the Wall reopened in 2009 after 5 years of closure, and required a new, cutting edge website to help market the venue and it's offering. Cahoona won the contract to develop the website, incorporating a social network, archive, event CMS, all wrapped in a modern clean design.

Shortlist 2010

  • Cahoona with Band on the Wall Website Redevelopment
  • Fudge with English Rose
  • LOVE with Acting on Impulse website
  • Sigma Consulting Solutions Limited with CABlink service extranet
  • Wilson Cooke with Adactus Housing Website

Winner 2009

Mando Group Ltd with Liverpool Biennial 2008

LABELMando Group - Best Not-for-profitLiverpool Biennial

Click to see bigger photo

The judges said

We were impressed by the winner's use of all manner of Web tools, utilities and media to help its client reach an audience way in excess of its geographic region. A measure of its success is that the winning site featured in the Daily Telegraph's top 10 public art sites.

Entrant's description

Liverpool Biennial is known internationally for its contemporary arts festival held every two years in Liverpool. Mando Group were commissioned to deliver a website that would showcase their 2008 festival projects plus raise the profile of the other projects the organisation are involved in on an ongoing basis. A thorough user profiling exercise steered the information architecture and confirmed that integration with Biennial's YouTube, Flickr and Twitter accounts was needed to communicate to a wider web-savvy audience. The CMS functionality and micro-site builder ensure Biennial can deliver a series of engaging web based projects to support community based projects.

Shortlisted entries 2009

Winner 2008

Best Not-for-profit Project was won in 2008 by Royal Liverpool Philharmonic Orchestra in Second Life

Winner 2007

The Best Not for Profit Project was won in 2007 by Manchester District Music Archive