The winner is...
The judges saw this as a great example of a not-for-profit keeping its finger on the pulse of new technologies. The Second Life presence not only took the orchestra to a new audience via non-traditional means, it also allowed that remote audience to discuss the music with the composer and conductor in a way only possible through interactive media.
"Audience members from across the globe ‘sat' in a virtual version of Liverpool Philharmonic Hall to watch as the RLPO performed live with conductor Vasily Petrenko.
During the concert, which took place in the virtual world of Second Life, audiences interacted with each other, enjoyed a drink in the bar, and met the conductor and composer afterwards.
The concert was also broadcast live to ‘big screens' and is now available to watch anytime. Over 34,000 people have visited the hall.
The project made global news and attracted huge public interest in its innovation in reaching out to new audiences."
- Hydrant, The Cumbria Network Website
- Ichameleon Ltd, Zion Arts Centre Website
- Royal Liverpool Philharmonic Orchestra in Second Life
Last Year's winner
An entry in this category can be any digital project commissioned by or executed by a third sector organisation (charity, social enterprise or not-for-profit association), for example a not-for-profit website, or a community-led content project. Entrants should demonstrate the success of the project in achieving a positive social objective directly, or in improving the ability of a third sector project or organisation to achieve its objectives. Submissions should provide reasonable evidence that the project is not for profit.