Winner: Manchester District Music Archive

MDM Archive screenshotManchester District Music Archive describes itself as “an online community established to celebrate Manchester's musical heritage”, intended to give the fans' perspective as well as that of industry insiders, bands and artists. It allows people to share their experiences of Greater Manchester music through an online store of memorabilia, but what really impressed the judges was the organisation's intention of using the site to “give everyone the opportunity to take ownership of the project”. One of the judges described it as being “perfectly Web 2.0” in its thinking, and overall the judges loved the way it let the objects speak for themselves, as well as the way the site conveyed the enthusiasm of its creators for the subject. They felt it did everything it needed to do and no more, and as a result left plenty of room for a community to spring up around it.

Photo of MDMA receiving the award