2018 Award

Criteria

This category is open to all types of game including console, mobile and pc games, or the use of gaming in a campaign. Entrants should demonstrate, creativity, originality and compelling or addictive gameplay that has either had success commercially as pure entertainment, or that has enabled a business or other organisation to achieve its objectives.

This award has now closed for submissions.


2017 Award

Code Computerlove with The Higher Lower Game

The judges said

This entry stood out from a strong field this year, with amazing results from a tiny budget

Entrant's description

Code Computerlove's The Higher Lower Game asks players to guess which of two Google search terms is most popular. It began as a responsive web game and was quickly developed into a mobile app. With a cleverly thought through outreach strategy, the game quite simply ‘went massive’ - spreading virally across the globe, being played billions of times. It was picked up by the world’s most subscribed to YouTuber PewDiePie who posted a video of himself playing the game and there are now more than 113,000 similar videos of the game being played.

Shortlist

  • Stardotstar with Entreprenaws - a game for enterprising children for SIB
  • Code Computerlove with The Higher Lower Game
  • Playdemic with Golf Clash

Criteria

This category is open to all types of game including console, mobile and pc games, or the use of gaming in a campaign. Entrants should demonstrate, creativity, originality and compelling or addictive gameplay that has either had success commercially as pure entertainment, or that has enabled a business or other organisation to achieve its objectives.

 

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