Winner 2012

Code Computerlove with Customer-focused Digital Innovations

Code ComputerloveCode Computerlove

The judges said

This category is all about results, and the winner here showed results that were truly compelling. But what made this entry even more exciting was that the results were driven by significant innovations: the use of GPS to help customers plan their journeys and add location-based information to the site. The end result was First TransPennine Express's best year ever for online sales.

Entrant's description

An e-business project for leading train operator First TransPennine Express (FTPE) resulted in ‘two industry firsts' during 2011 and delivered its best ever year in online sales. Responding quickly to widespread consumer use of mobile, FTPE applied the latest technologies to exceed the demands of today's on the go consumer. By becoming an integral part of a customer's planning journey, and creating more reason for train travellers to use its site, it exceeded its objectives - enhancing brand perceptions, engagement and loyalty - and developed a resource that's continuing to fuel rapid growth in 2012.

Shortlist 2012

  • Code Computerlove with Customer-focused Digital Innovations
  • Glow New Media with ebeepbeep
  • with
  • PureNet and West Ham United Football Club with Heading for promotion: a multi-channel solution
  • Status Digital with Go Activities
  • Via Studios with The Unsigned Guide Online Business Relaunch

2012 Criteria

An entry in this category can be any digital project with a direct commercial objective, for example a B2C or B2B website or e-commerce project, or a mobile content business. Entrants should demonstrate the business benefits of the project (for the commissioning business if the entrant is an agency), by generating more business or new business, or by optimizing parts of the business process. (Pure marketing websites and projects should be entered in the Best Digital Marketing and Brand Development category.)

Award history

Winner 2011

Ampersand Commerce with Luxuriously Affordable, Great Design

Ampersand ITAmpersand IT

The judges said

This was a highly competitive category, and the winning entry is a visually attractive site that not only demonstrates clear business benefits for the project but engages customers in an innovative voting system to prioritise product manufacture, which could only have been achieved in an online environment.

Entrant's description gives consumers access to great design at affordable prices by connecting them directly with furniture makers through the ecommerce store, which was developed by Ampersand IT using the Magento platform. By stripping out the middlemen and connecting customers with the furniture makers directly, offers designer products that are up to 80% cheaper than the high street. Furniture is made to order and sourced from the freshest design talent, who create unique and original furniture.'s order tracking system tells you who designed your furniture, its progress in the production process and the location of your shipment.

Shortlist 2011

  • Ampersand Commerce with Luxuriously Affordable, Great Design
  • Code Computerlove with Digital Innovation is the Right Route For First TransPennine
  • with

Winner 2010

11 Out Of 10 Ltd with Pure Gym

11 Out Of 10 Ltd.11 Out Of 10 Ltd.

The judges said

For the first time this year, this category combined entries from both classic ecommerce businesses and companies that were using the web or mobile to deliver or significantly enhance their performance: quite a challenge to judge. However, the judges felt that the winner had applied an interesting online commercial model to a traditional offline leisure business and provided excellent evidence of how this had transformed the operation.

Entrant's description

Pure Gym is a new concept in the leisure industry: a 24/7, contract free, no frills gym based in the heart of UK cities: This concept is underpinned by a new online management system. Processes that required human intervention or that hindered clients accessing facilities have been replaced by automated user-friendly procedures. The Pure Gym system is now being rolled out to support 20 more new gyms. The competitive advantage for Pure Gym is tremendous. Rival enterprises have recognised the danger posed by this new system and are now investing heavily in order to compete on price and service.

Shortlist 2010

  • 11 Out Of 10 Ltd. with Pure Gym
  • KMP Digitata with - Manchester Airport Budget Car Parking
  • KMP Digitata with "Amy" - Asda's Virtual Assistant
  • Stardotstar with Nosey Parker

Winner 2009

TBWA\Manchester with ghd website

LABELTBWAManchester - Best E-Businessghd website

Click to see bigger photo

The judges said...

This winning product successfully combines a great look-and-feel with great usability. A confident, sleek website works perfectly for the target demographic, and videos, blogs and 3D modeling are integrated into a luxurious user experience. All this and hard figures too! The application clearly showed numbers to prove ROI; including an impressive leap in conversions and massively increased sales

Entrant's description

Design and development of ghd website and e-commerce platform

Shortlisted entries 2009

Winner 2008

Best E-Business Project was won in 2008 by EduNation Ltd with First Tutors

Winner 2007

Best E-Business was introduced in 2008 for the first time and replaced three related categories from the 2007 awards.