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The winner is....

TBWA\Manchester with ghd website

LABELTBWAManchester - Best E-Businessghd website

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The judges said...

This winning product successfully combines a great look-and-feel with great usability. A confident, sleek website works perfectly for the target demographic, and videos, blogs and 3D modeling are integrated into a luxurious user experience. All this and hard figures too! The application clearly showed numbers to prove ROI; including an impressive leap in conversions and massively increased sales

Entrant's description

Design and development of ghd website and e-commerce platform

Judging Criteria

An entry in this category can be any digital project with a direct commercial objective, for example a B2C or B2B website or e-commerce project, or a mobile content business. Entrants should demonstrate the business benefits of the project (for the commissioning business if the entrant is an agency), by generating more business or new business, or by optimizing parts of the business process. (Pure marketing websites and projects should be entered in the Best Digital Marketing and Brand Development category.)

Shortlisted entries 2009

Winner 2008

Best E-Business Project was won last year by EduNation Ltd with First Tutors

Winner 2007

Best E-Business was introduced in 2008 for the first time and replaced three related categories from the 2007 awards.