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2018 Award

Roundhouse Digital with Christmas campaign for The People's Kitchen

The judges said

This campaign featured well-developed personas executed with a sympathetic design and well produced videos that brought the message home with outstanding results, strong community support and all delivered for a very modest budget. a small agency

Entrant's description

Roundhouse Digital were approached by Newcastle based charity The People's Kitchen with an open brief to 'do something for Christmas'. It is a key time in the year for donations but also a competitive one, so any campaign needed to be engaging and memorable. We created the Food for Thought campaign, designed to both raise money and awareness of the issues around homelessness in Newcastle. With a small budget we managed to generate an estimated £80,000 through both online and offline donations, as well as clothes and sleeping bags, and heightened awareness of the charity's work.

Shortlist

  • Roundhouse Digital with Christmas campaign for The People's Kitchen
  • I-COM for King of Servers with Servers, Sharks, Success
  • Digitaloft & Missy Empire with You vs The Kardashians
  • Mount Digital and Brand Interiors with Sales go 'so-far' for furniture retailer
  • Auto Trader with Monthly Price Search

Criteria

An entry in this category must include a significant use of online or digital technology either to promote a product or service, or to create, enhance or build a brand. Digital Marketing / Branding campaign approaches could include online advertising, viral marketing, email marketing, SMS campaigns and integrated on and offline campaigns. Entrants should demonstrate the effectiveness of the campaign in either directly or indirectly generating business (for the commissioning organisation) or for increasing brand recognition or brand perception.

In 2016 the Best DIgital Marketing Campaign category has been expanded to include creating, building or enhancing a brand in the criteria. The Best Digital Branding Campaign category has been dropped.

 

Click here to see the full history of the Best Digital Marketing Campaign award.

Click here to see the full history of the Best Digital Branding Campaign award.