Sponsored by Manchester Metropolitan University Business School

Last Year's winner

Judging Criteria

An entry in this category must include a significant use of online or digital technology to promote a product or service, or develop or build a brand. Campaigns could include online advertising, viral marketing, email marketing, SMS campaigns and integrated on and offline campaigns. Entrants should demonstrate the effectiveness of the campaign in generating business (for the commissioning organization), directly or indirectly, or strengthening the brand and its values.