Design A Boot
Dr Martens wanted to reconnect and increase relevance of the Dr Martens brand to the younger audience. The classic 1460 boot is the iconic symbol of Dr Martens. For years, people have personalised their Docs - the boot therefore became the iconic canvas upon which people could create and showcase their opinions and individuality. Technology enables this to happen instantly on a global scale, so the solution was to launch a global online competition to find the design for the next 1460 boot, which would be made and would go on sale internationally.
Sub-region: Greater Manchester