Winner: Le Rendez-Vous Toyota
Le Rendez-Vous Toyota (LRVT) is Toyota Europe's brand exhibition space on the Champs-Elysees in Paris. As part of its brief to showcase new vehicles, concept cars and Toyota's involvement in Formula 1, it uses interactive touch-screen units designed and built by Amaze. These are intended to provide information in a creative and brand-enhancing manner, and their success can be judged from the fact that LRVT has commissioned a supplementary set to be installed this year.
The judges felt the units presented the information in a visually expressive way, and that they successfully created a premier exhibition space for the brand.
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