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Winner 2010: Studio Liddell with Bugbears

Studio Liddell and Magic Lantern for BBC Children'sStudio Liddell and Magic Lantern for BBC Children's

The judges said

The winner of the Big Chip innovation category showed originality as well as innovation by creating a series of 3D characters and a be-spoke animation tool for CBBC to support the launch of a website for children, where they can discuss their own 'Bugbears' anonymously.

Entrant's description

The Bugbears website provides children aged 6-12 with a unique platform to talk about their issues, concerns, hopes and fears. The website facilitates anonymous self-expression in a deeply engaging way via richly, animated creatures which the children create themselves and which use their own voices. The process of creating a Bugbear is helpful for children - in that it encourages them to talk about things they might otherwise keep bottled up. All children can get involved in other ways to by supporting the Bugbears on the site, with empathy tools, comments and advice posts.

Shortlist 2010

  • FutureEverything with FutureEverything
  • PiP Interactive with PiP Interactive
  • Studio Liddell and Magic Lantern for BBC Children's with Bugbears

The Big Chip International Award for Innovation was introduced in 2008 to celebrate 10 years of Big Chip and 60 years since the invention of the first stored program computer in Manchester.

This category is open to any project from anywhere in the world. Anyone can nominate their own project, or a project executed by a third party.

Judging Criteria

Nominated projects must demonstrate exceptional innovation in digital media or digital technology. Example projects might be a new on-line service, a new use of digital technology in a product or service, or a new Internet business model.

Closing date for this award was 8 March 2010