2018 Award
CTI Digital and High Street TV with modernising omni-channel migration
The judges said
This entry showed phenomenal return on investment tapping into engagement that gave a real value to the business
Entrant's description
High Street TV were keen to modernise their existing commerce platform in order to take advantage of changing consumer behaviour and drive a higher number of conversions. We modernised their Magento Commerce site, providing additional features to answer to their key commercial objectives. By simplifying business processes and optimising front-end consumer services, High Street TV’s new website offers thousands of purchase opportunities.
Commended
Ultimate Creative Communications with Play! At Chester Zoo Creative Campaign
Entrant's description
The judges thought that the playful and child focus aspect to Chester Zoo’s entry deserves to be commended for delivering delight and must be applauded.
Shortlist
- KMP Digitata with Glasgow Airport Website
- Hydra Creative with Kontakt Hub
- Space 48 with Cox & Cox website and mobile relaunch
Criteria
An entry in this category can be any digital project with a commercial objective and directed at consumers. For example a consumer-facing e-commerce app or website. Entrants should demonstrate the business benefits of the project (for the commissioning business if the entrant is an agency), by generating more business or new business, or by optimizing parts of the business process. (Pure marketing websites and projects should be entered in the Best Digital Marketing / Branding Campaign category.)
2017 Award
KMP Digitata with Aberdeen Airport contextual timeline
The judges said
Great example of a personalised experience leading to highly effective KPI’s and digital investments.
Entrant's description
Aberdeen needed to turn the established pattern of airport site user behaviour on its head to utilise user-insight and deliver on a single minded objective to drive revenue. KMP Digitata developed a personalised timeline to guide the user through their journey and offer contextually relevant content and promotions. The timeline was developed using lean UX principles and analysis of live user data and testing.
Shortlist
- Reckless & Bateaux London with Setting Sail In The Right Direction
- MBNA with Card Services App
- PushON with Liverpool ONE: Customer-focused UX collaboration
- Corporation Pop with Creamfields 2017 website
- Phoenix Digital with Argos Support website
- Cargo Creative with Online Booking Platform for The Angling Trust
- KMP Digitata with Aberdeen Airport contextual timeline
Criteria
An entry in this category can be any digital project with a commercial objective and directed at consumers. For example a consumer-facing e-commerce app or website. Entrants should demonstrate the business benefits of the project (for the commissioning business if the entrant is an agency), by generating more business or new business, or by optimizing parts of the business process. (Pure marketing websites and projects should be entered in the Best Digital Marketing / Branding Campaign category.)
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