2018 Award

Criteria

An entry in this category can be any digital project with a commercial objective and directed at consumers. For example a consumer-facing e-commerce app or website. Entrants should demonstrate the business benefits of the project (for the commissioning business if the entrant is an agency), by generating more business or new business, or by optimizing parts of the business process. (Pure marketing websites and projects should be entered in the Best Digital Marketing / Branding Campaign category.)

This award has now closed for submissions.

2017 Award

KMP Digitata with Aberdeen Airport contextual timeline

The judges said

Great example of a personalised experience leading to highly effective KPI’s and digital investments.

Entrant's description

Aberdeen needed to turn the established pattern of airport site user behaviour on its head to utilise user-insight and deliver on a single minded objective to drive revenue. KMP Digitata developed a personalised timeline to guide the user through their journey and offer contextually relevant content and promotions. The timeline was developed using lean UX principles and analysis of live user data and testing.

Shortlist

  • Reckless & Bateaux London with Setting Sail In The Right Direction
  • MBNA with Card Services App
  • PushON with Liverpool ONE: Customer-focused UX collaboration
  • Corporation Pop with Creamfields 2017 website
  • Phoenix Digital with Argos Support website
  • Cargo Creative with Online Booking Platform for The Angling Trust
  • KMP Digitata with Aberdeen Airport contextual timeline

Criteria

An entry in this category can be any digital project with a commercial objective and directed at consumers. For example a consumer-facing e-commerce app or website. Entrants should demonstrate the business benefits of the project (for the commissioning business if the entrant is an agency), by generating more business or new business, or by optimizing parts of the business process. (Pure marketing websites and projects should be entered in the Best Digital Marketing / Branding Campaign category.)

 

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