2018 Award

The Insights People with Kids Insights - providing brands with real-time data

The judges said

This entry showed great potential for time money saving, with good take up for a large organisation. There was strong evidence of forward thinking for future developments.

Entrant's description

Up to date market intelligence has never been more important to brands – but most market intelligence reports are produced on an annual basis and are often out of date before they have been published. The Insights People have developed a groundbreaking methodology which allows them to accurately capture valuable data in real time. Their AQuA (All Questions Answered) technology enables them to provide their B2B clients with access to this real-time data from both kids and parents through their online portal. Brands can then use the data to determine and shape things such as new products and overall business strategy.

Shortlist

  • Huddle Digital Limited with Foleo: Secure, trackable document portal

Criteria

An entry in this category can be any digital project with a commercial objective and directed at business customers. For example a business-facing e-commerce app or website. Entrants should demonstrate the business benefits of the project (for the commissioning business if the entrant is an agency), by generating more business or new business, or by optimizing parts of the business process. (Pure marketing websites and projects should be entered in the Best Digital Marketing Campaign category.)

2017 Award

Duo Design with MathsWatch VLE

The judges said

This innovative and comprehensive maths education platform has been adopted rapidly and is heralded as a game-changer by teachers, parents and students.

Entrant's description

MathsWatch is complete end to end online Mathematics learning environment currently used in over 2000 schools across the UK, covering all areas of the maths curriculum. Its an industry leading solution enabling teachers to create classwork, homework and tests that include a subject video explanation, questions of various types ( multiple choice, number responses, drawing answers, etc ) all of which has automated answering. This enables the system to create complete statistics on a students progress, stats for a class or at school level. The system is also cross device compatible allowing students to literally do their homework anywhere anytime.

Shortlist

  • Nublue with fuelfighter.co.uk
  • Kagool and Formica Group with Website project for Formica.com
  • Digitangle with Greenwood Magnetics Digital Marketing
  • Duo Design with MathsWatch VLE
  • Silverchip with Bolster with A pioneering online business

Criteria

An entry in this category can be any digital project with a commercial objective and directed at business customers. For example a business-facing e-commerce app or website. Entrants should demonstrate the business benefits of the project (for the commissioning business if the entrant is an agency), by generating more business or new business, or by optimizing parts of the business process. (Pure marketing websites and projects should be entered in the Best Digital Marketing Campaign category.)

 

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