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The winner is...

Trader Media Digital, Used Vehicle Search Implementation

The judges were stunned by the usability and speed of this search technology, and the way it was put at the service of the user experience, using it to refine searches and show how many vehicles fit the user's criteria in real time.

Best Application of TechnologyTrader Media Digital speechUsed Vehicle Search


In 2006 it was identified that the current Auto Trader search engine was nearing its end of life. Consequently Auto Trader partnered with Endeca to implement a solution to satisfy Auto Trader's position as ‘the no. 1 market place for motorists'. The combined Auto Trader and Endeca project team optimized the system which resulted in a 280% increase in performance and a response time of 100 milliseconds. The search engine delivered almost 60 million searches and 100 million vehicle adverts in January 2008. In addition the search engine significantly improved the users' ability to navigate and evaluate available vehicles.

Sub-region: Cheshire and Warrington


Last Year

The Best Application of Technology is a new category for Big Chip Ten.

Judging Criteria

Submissions should demonstrate how the application of original, new, or advanced digital technology has enabled the execution of a project, product or service, or has been used to increase its effectiveness in delivering business or other tangible objectives.