Alastair Cole Partner, The Engine Group

Alastair leads the innovation capability at Partners Andrews Aldridge, integrating new approaches into the agency’s customer engagement framework. Through inspiration sessions and innovation workshops, ideas are curated and new products and services created. 

Previously Alastair was Partner and Head of the Creative Services Practice for the EMEA region for three years. During his time at Essence, Cole and his team developed the industry’s first contextual creative ad format that was delivered programmatically across North America. Cole and his team were also shortlisted for a Digiday award for ‘Best Mobile Website’ for Pret A Manger in 2013.