Award history


Winner 2015

UK Tights and Salford Business School with Marta Rodriguez Casares

UK Tights and Salford Business School UK Tights and Salford Business School

The judges said

In a short space of time, our winner - Marta Rodriguez Casares - made a huge impact on the digital marketing effectiveness of her host company, UK Tights.

Entrant's description

Marta conducted a market research study combining traditional academic research tools and digital tools to gather insights about the customer base of an online store based in the North-West: UK Tights. The results of this research project embedded a new layer of insight, revolutionising the way the company operates. The social media strategy designed during Marta’s internship is now a vital part of the company’s’ overall business strategy. The growing social engagement has led to greater brand awareness in the target audience and has contributed to a sales increase of 30 per cent (september 2014 to march 2015).

Shortlist

  • UK Tights with Marta Rodriguez Casares

Criteria

Trophies

An entry must be a digital artefact - such as a website, software application or animation. Submissions should demonstrate creativity or technical ingenuity in the design or creation of the artefact.

Entries are welcomed from any student, apprentice or their employer. The work should have been completed by the student or apprentice at some time between April 2014 and March 2015 while on placement or apprenticed.

Work undertaken as part of coursework while studying at an institution should be entered in the Little Chip Student Award.


2014

2014 award sponsored by:

KPMG

Winner 2014

ThoughtWorks with Raluca Puichilita

ThoughtWorks ThoughtWorks

The judges said

This entry led to the creation of a genuinely useful tool, but beyond that the judges were also impressed by the winner’s ability to scope and prototype a dynamic system.

Entrant's description

"Raluca created a prototype to gather some ideas on what an interactive Technology Radar looks like, what issues there might be and how to tackle them. ThoughtWorks' Technology Radar captures ThoughtWorks’ view on current technology trends with an impact on the IT industry. It is released bi-annually by the ThoughtWorks Technology Advisory Board. She managed to create a fully working prototype which helped ThoughtWorks build what currently is used at : www.thoughtworks.com/radar Raluca focused on making an interactive mobile-first web application by using technologies like D3js and Ruby. "

Shortlist 2014

  • Approach PR, Daniel Greenwood
  • Bright Future, Jakub Wawszczyk
  • ThoughtWorks, Raluca Puichilita

Criteria and eligibility

An entry must be a digital artefact - such as a website, software application or animation. Submissions should demonstrate creativity or technical ingenuity in the design or creation of the artefact.



Entries are welcomed from any student, apprentice or their employer. The work should have been completed by the student or apprentice at some time between April 2013 and March 2014 while on placement or apprenticed.

Work undertaken as part of coursework while studying at an institution should be entered in the Little Chip Student Award.


2013

The Little Chip Placement/Apprentice Award was a new category in 2014.