Winner 2016

MBNA with Joey Whitehall

MBNA with Joey Whitehall MBNA with Joey Whitehall

The judges said

The winning candidate successfully navigated the often-dangerous waters of co-branded creative and used smart native app technology to deliver contextual content. A number of strong results included significantly cutting the cost-per-download.

Entrant's description

Joey delivered an enhanced email campaign promoting MBNA’s Card Services app. He gained approval from our strategic partner, developed a dual-branded creative, and incorporated innovative software to display device-specific click through to the correct app store on mobile devices.The results? 56% uplift in app downloads, cost-to-download target undercut by 49%, and click-through-rates improved by 217%.As MBNA’s first Digital Apprentice, Joey’s success has paved the way for a full programme roll-out. His campaign strategy is now standard across App email communications, and he’s working with our Social, Search and Display teams to test new strategies for promoting the App.

Shortlist 2016

  • MBNA with Joey Whitehall
  • Wildings Solicitors and Salford Business School with Abdallah AlQareh

Criteria

Trophies

An entry must be a digital artefact - such as a website, software application or animation. Submissions should demonstrate creativity or technical ingenuity in the design or creation of the artefact.

Entries are welcomed from any student, apprentice or their employer.

The work should have been completed by the student or apprentice at some time between April 2016 and March 2017 while on placement or apprenticed.

Work undertaken as part of coursework while studying at an institution should be entered in the Little Chip Student Award.

 


Winner 2015

UK Tights and Salford Business School with Marta Rodriguez Casares

UK Tights and Salford Business School UK Tights and Salford Business School

The judges said

In a short space of time, our winner - Marta Rodriguez Casares - made a huge impact on the digital marketing effectiveness of her host company, UK Tights.

Entrant's description

Marta conducted a market research study combining traditional academic research tools and digital tools to gather insights about the customer base of an online store based in the North-West: UK Tights. The results of this research project embedded a new layer of insight, revolutionising the way the company operates. The social media strategy designed during Marta’s internship is now a vital part of the company’s’ overall business strategy. The growing social engagement has led to greater brand awareness in the target audience and has contributed to a sales increase of 30 per cent (september 2014 to march 2015).

Shortlist

  • UK Tights with Marta Rodriguez Casares

Criteria

Trophies

An entry must be a digital artefact - such as a website, software application or animation. Submissions should demonstrate creativity or technical ingenuity in the design or creation of the artefact.

Entries are welcomed from any student, apprentice or their employer. The work should have been completed by the student or apprentice at some time between April 2014 and March 2015 while on placement or apprenticed.

Work undertaken as part of coursework while studying at an institution should be entered in the Little Chip Student Award.


2014 and before

Click here to see the full history of the award.