Award history

The Grand Prix rewards, quite simply, the entry that the judging panel view to be the best overall.


2015 AwardUKFast

Sponsored by

 

Winner 2015

Engage Interactive with Mr Men and Little Miss for Beefeater Grill

Engage Interactive Engage Interactive

The judges said

Each year there’s a strand-out piece of work which evidences craft, skills and strategy across a full range of digital disciplines - this year we’re proud to award the Grand Prix to Engage for their excellent work on "Engage with Mr Men and Little Miss for Beefeater Grill”

Entrant's description

"We were tasked with raising awareness of Beefeater Grill’s 40th birthday celebrations and the renewal of a historic partnership with the Mr Men and Little Miss characters, the first time the two brands have worked together since the 1980s. There was also a need to drive kids covers in the restaurants. We created a bespoke web application to create shareable family portraits using the Mr Men and Little Miss characters to represent members of your family, workplace, friendship group, etc. To date over 453,000 portraits have been created. "

Criteria

The Grand Prix is chosen from the shortlists for other categories. It rewards, quite simply, the entry that the judging panel view to be the best overall.

 


2014

UKFast2014 award sponsored by UKFast

Winner 2014

Code Computerlove with Chester Zoo

Code Computerlove Code Computerlove

The Grand Prix is chosen by the judges from all the shortlisted entries as the one that impressed them the most.

The judges said

It’s always incredibly tough to pick the Grand Prix winner, but in the end Code’s work for Chester Zoo stood out for its depth of understanding of the changing role of mobile in people’s lives. That understanding then improved both the customer experience and the efficiency of the business. As one judge said “this is a great example of how all businesses will have to integrate mobile in the future”.

Entrant's description

"By applying best practice mobile technologies, using in-depth research to deliver exactly what users want and need from a mobile site, and designed to make the most of Chester Zoo’s impactful branding on the small screen, Chester Zoo’s mobile solutions have exceeded customer’s expectations to deliver the very best user experience pre, during and post a day at the zoo. Mobile is now an integral part of the customer’s planning and purchasing process. And when at the zoo, a new app with mobile optimized integrated map, makes navigating around the attraction fun, delivering an experience that both inspires and entertains."


2013 Award

Sponsored by

UKFast

Winner 2013

Tuna Technologies with Eufloria HD

Tuna Technologies Tuna Technologies

 

The judges said

This year's Grand Prix winner emerged as the judging day wore on, picking up plaudits from the judges for the beauty of its visuals, the simplicity and depth of its game play and the praise heaped on it by gamers. It's a very accomplished piece of design that united the judges to declare it Big Chip Grand Prix winner 2013.

Entrant's description

Multiple award nominated Eufloria HD is a beautifully styled, incredibly addictive game of space exploration and conquest that avoids all genre clich’©s and employs surprising themes of plant growth and bio-mechanical evolution.


2012

Winner 2012

TBWA\Manchester with Join The Revolution

TBWA\Manchester TBWA\Manchester

 

The judges said

Join The Revolution was a fantastic example of a brand exploiting the power of earned media to amplify a marketing campaign. Inviting customers to change their worlds highlighted the Co-Op's own CSR commitments so that the two messages became intertwined, creating far more traction than the paid-for campaign could managed on its own. The results were truly impressive, not only in terms of the improved brand perception the Co-Op was after, but also in terms of increased sales and the legacy of a community and a hub for the organization's CSR activity in the future

Entrant's description

The Co-operative was making new, industry-leading CSR commitments and wanted to engage and involve the public. The ‘Join the Revolution' launch used real-life case studies of individuals ‘changing their worlds'. At the heart of the multi-channel campaign was a search-optimised, social-integrated website. The site had deeper, sharable content in case studies, detail on The Co-operative's wider commitments, plus many ways to ‘get involved', including a competition with £5000 prizes. Over 300 entrants entered their ‘Revolutions' and asked supporters to vote and use their social networks to spread the word, attracting 60,000 public votes, and even a tweet from Stephen Fry!

Criteria 2012

The Grand Prix is chosen by the judges from all the shortlisted entries as the one that impressed them the most.


2011

Winner 2011

Matmi with Optathlon

Matmi Matmi

 

The judges said

The Grand Prix this year goes to a project that showed both innovation and a deep understanding of the needs of the client and the end-users. It matched platform to opportunity brilliantly, and in doing so unlocked millions of pounds in additional revenue for the client.

Entrant's description

 

In 2010, United Airlines decided to release its range of flight upgrade options to all passengers rather than Premium flyers only.

The challenge was that people didn't understand the flight upgrades until they'd tried them - and so the “Optathlon” campaign was born.

Passengers were directed to a suite of 5 online/mobile games where they could win the upgrades instantly. Each game represented a different upgrade.

As the campaign closed, the games had been played over 2 million times and 85,000 passengers won free upgrades, earning millions of dollars' worth of additional revenue for United Airlines.

 

 


2010

Winner 2010

Lightbox Education with MP for a Week

Lightbox Education Lightbox Education

 

The judges said

The winner of this category delivered an ambitious and polished product to a difficult brief, going way beyond the expectations of the clients, stakeholders and the broader audience.

Entrant's description

The ‘MP for a Week' game places the player firmly in the shoes of an MP, experiencing first-hand the personal and professional dilemmas of a week in politics, taking responsibility for their decisions, and then seeing the implications on their careers. The drama is presented in an ever-changing environment, offering a diverse blend of strategy and experimentation, together with a high level of personalisation. A positive overall rating is the ultimate purpose of the game, just like the real thing. The game presents a uniquely credible and intriguing view of the political process.


2009

Winner 2009

New Concept Gaming Limited with jOG

LABEL New Concept Gaming - Grand Prix jOG

Click to see bigger photo

The judges said

This year's winner is a business that started life in a North West business incubator, was financed by a North West investment fund and has developed digital technology to both complement and challenge one of the biggest digital players in the world. Its projected world-wide sales orders since Jan this year are on target for 1m units.

Entrant's description

jOG is the ground breaking add-on controller for the Wii that detects lower body motion and brings a whole new dimension to your living room gaming experience. It lets you control your game character movement by jOGing on the spot. Simply plug it in and clip it to your belt and you are ready to start playing your games in a new, exciting and active way. jOG is fun, immersive, healthy, great value, easy to use and compatible with all existing video games that use the Nunchuk joystick to control game character movement.


2008

Winner 2008

The Neighbourhood with Stories from the Neighbourhood


2007

Winner 2007

The Neighbourhood with Love Your Neighbourhood