The judges said
One word stands out from the judges’ discussion: “numinous". The Leaf.fm user experience is something that the North can shout to the world about. The app offers a unique and addictive approach to video content - it had all the judges hooked.
Leaf.fm is a mobile-first community of music fans, marring free music content with a direct to fan marketplace.
On Leaf fans come to discover and enjoy the music they love for free, while artists get to engage with their fans directly, understand who they are and where they come from and up-sell their most engaged ones on tickets, merchandise and other forms of physical formats.
- 350K downloads since soft-launch
- 100K monthly active users
- Marketing spend to date: £7K
- #1 Music App in 3 countries
- Top 10 Music App in 36 countries
- Top 100 Music App in 136
The Grand Prix is chosen from the shortlists for other categories. It rewards, quite simply, the entry that the judging panel view to be the best overall.
Engage Interactive with Mr Men and Little Miss for Beefeater Grill
The judges said
Each year there’s a strand-out piece of work which evidences craft, skills and strategy across a full range of digital disciplines - this year we’re proud to award the Grand Prix to Engage for their excellent work on "Engage with Mr Men and Little Miss for Beefeater Grill”
"We were tasked with raising awareness of Beefeater Grill’s 40th birthday celebrations and the renewal of a historic partnership with the Mr Men and Little Miss characters, the first time the two brands have worked together since the 1980s. There was also a need to drive kids covers in the restaurants. We created a bespoke web application to create shareable family portraits using the Mr Men and Little Miss characters to represent members of your family, workplace, friendship group, etc. To date over 453,000 portraits have been created. "
2014 and before
Click here to see the full history of the award.