Winner 2017

Mediaworks & Stagecoach with All aboard for digital transformation

Mediaworks & Stagecoach with All aboard for digital transformationMediaworks & Stagecoach with All aboard for digital transformation

The judges said

The entry from Mediaworks demonstrated a well executed, brand-led campaign that worked well in conjunction with the off site aspects of the campaign

Entrant's description

As digital dependence continues to grow, consumer attitudes to transport are changing. Recognising this shift, Stagecoach approached Mediaworks to grow their digital presence, help them deliver a greater customer experience and achieve their online goals: increasing traffic and online ticket sales. Mediaworks met and exceeded these goals through supporting Stagecoach’s website migration and creating intelligent organic and paid search campaigns to drive success and promote their newly developed app.

Shortlist 2017

  • Worship Digital with CORGI HomePlan Conversion Rate Optimisation Campaign
  • Mediaworks & Stagecoach with All aboard for digital transformation
  • Bateaux London & Reckless with Plain Sailing Search
  • I-COM and JMW with Website search visibility and conversion campaign
  • TomFitton.com with Solitair Holidays
  • Latitude Digital Marketing with The Mortgage Journey Project

Criteria

Entrants in this category should demonstrate how a project to attract appropriate and valued traffic from search and/or to improve conversion rate has improved the ability of a business or other organisation with an on-line presence to achieve its objectives.

The Best Use of Search category is being renamed and expanded in 2017 to include Conversion Rate Optimisation as one of the criteria.


Winner 2016

CandidSky & Peninsula Business Services with Website development & technical SEO

CandidSky & Peninsula Business Services with Website development & technical SEO CandidSky & Peninsula Business Services with Website development & technical SEO

The judges said

A happy client whose feedback said it all. Great example of the results that can be achieved when strategy and content are combined at the heart of a project.

Entrant's description

Peninsula Business Services approached CandidSky with a specific problem: their website was not generating enough leads, and their organic online presence was slipping from their grasp. 

The main objective for the campaign was to increase organic search exposure, with the aim of increasing new customer acquisitions.

Shortlist 2016

  • CandidSky & Peninsula Business Services with Website development & technical SEO
  • Integrity Search with International Growth Paid Search Campaign
  • iProspect and Safestyle UK with Turning Offline ROI Data into Regional KPIs
  • Latitude and Post Office with Live Exchange Rates in Paid Search
  • Mediaworks with Currencyfair

Criteria

Trophies

Entrants in this category should demonstrate how a project to attract appropriate and valued traffic from search and/or to improve conversion rate has improved the ability of a business or other organisation with an on-line presence to achieve its objectives.

The Best Use of Search category is being renamed and expanded in 2016 to include Conversion Rate Optimisation as one of the criteria.


Winner 2015

iProspect Manchester with Driving Sign Up Growth across the UK for PureGym.

iProspect Manchester iProspect Manchester

The judges said

In an increasingly competitive market, iProspect’s search strategy delivered superb metrics - the kind of real-world measurable results that really impressed the judging panel.

Entrant's description

"With ongoing growth targets and an ambition to take on the biggest brands in the leisure industry, PureGym challenged iProspect to grow Year on Year Sign Ups in their key early January 2015 period. With an ever increasing geographical footprint, we transformed PureGym’s Paid Search strategic approach by combining both core agency best practice with an advanced hyper local targeting, delivering efficiency and growth. "

Shortlist

  • iProspect Manchester with Driving Sign Up Growth across the UK for PureGym.
  • Graham & Brown and Bring Digital with an international SEO strategy
  • iProspect Manchester with Beating Jet Lag for Thomas Cook
  • Lakestar McCann and Go Outdoors with Get Set for Summer

Criteria

Entrants in this category should demonstrate how a project to attract appropriate and valued traffic from search has improved the ability of a business or other organisation with an on-line presence to achieve its objectives.

 


2014 and before

Click here to see the full history of the award.