Sponsored by Sponsor

Winner 2016

Mosquito & Turtle Wax with Life Gets Mucky Digital Campaign

Mosquito & Turtle Wax with Life Gets Mucky Digital Campaign Mosquito & Turtle Wax with Life Gets Mucky Digital Campaign

The judges said

Superbly executed with some very strong results. This is a fairly new category and the judges were pleased to see something that delighted the client, and manages to be both practical and cute.

Entrant's description

Turtle Wax, the globally recognised car care brand, challenged Mosquito to develop a high-end consumer TV-style ad/video for digital activation across social media. Challenge was to reposition the new brand direction online, to reflect a fresh new image for the car care category.

Strategy was to create a cinematic feel-good film, to be spread across social media, creating an emotional bond with the target audience’s lifestyle and demonstrate the efficacy of the product. A bespoke social platform then delivered this engagement piece,  driving consumers interaction with the brand and significantly improving positioning and share,  to deliver huge UK reach.

Shortlist 2016

  • Democracy & CORGI HomePlan with A Crisis for the Digital Age
  • Latitude and London & Country Mortgages with Game of Loans Content Project
  • Mosquito & Turtle Wax with Life Gets Mucky Digital Campaign
  • PushON with BTSO – The Perception of Colour
  • Topspin Digital with Super – a campaign to inspire a generation

Criteria

Trophies

Entrants in this category should demonstrate the use of compelling content to engage a specific market and so help a business or organisation achieve commercial or other objectives. In addition to demonstrating creativity and innovation, submissions should produce evidence (preferably quantifiable) of impact in achieving tangible objectives, such as return on investment.

 


2015 Award

The judges said

While the judges felt that these entries were deserving of being shortlisted, none quite met the very exacting standard needed to be a winner in this important new category.

Shortlist

  • Brazen with A Tailored Approach to Magnet Content
  • Smoking Gun PR with Silentnight - Sleep Matters
  • Stardotstar with First Steps

 

Criteria

Entrants in this category should demonstrate the use of compelling content to engage a specific market and so help a business or organisation achieve commercial or other objectives. In addition to demonstrating creativity and innovation, submissions should produce evidence (preferably quantifiable) of impact in achieving tangible objectives, such as return on investment.


2014 and before

Best Use of Content Marketing was a new category in 2015