Winner 2016

Flipbook with Reebok & NHL All-Stars Virtual Reality Experience

Flipbook with Reebok & NHL All-Stars Virtual Reality Experience Flipbook with Reebok & NHL All-Stars Virtual Reality Experience

The judges said

"The judges loved the totally immersive nature of this VR animation. Created in stereoscopic 3D, with full 360° viewability and haptic audio feedback, the viewer really becomes part of the ice hockey game and can literally see and feel the action all around. A streamlined aesthetic and clever use of slow motion focusses the attention at key moments, allowing the viewer to really savour the sensation of being in this remarkable virtual environment."

Entrant's description

Working closely with our client Savvy Marketing we created an immersive, stereoscopic 3D, animated, Virtual Reality experience for Reebok, to promote the launch of their new NHL All-Star jersey. Coupled with a wearable SubPac tactile bass system (which converted the audio into movement) the VR application allowed fans to experience the impact of those ice hockey body checks and duck out of the way off flying pucks; as part of the All Star team.

Shortlist 2016

  • Fettle Animation and Lifetime FM with Big Questions - Here is a Man
  • Flipbook with Reebok & NHL All-Stars Virtual Reality Experience
  • Kilogramme with Manchester Christmas ad 2015
  • Mi - Makers and Innovators with Playstation pets story intro

Criteria

An entry in this category can be any animation created exclusively using digital techniques and delivered via a digital medium. Entrants should demonstrate exceptional innovation, creativity or originality.

 


2015 AwardMIDAS

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Winner 2015

Kilogramme with Tall Tales pt2

Kilogramme Kilogramme

The judges said

This animation is impossible not to love - charming, funny and beautiful craft skills, world class!

Entrant's description

"This is one of a series of shorts we make in our spare time. The shorts are based on half truths and lies told to children. They are also an opportunity for people to try out new techniques and styles. We have a small but dedicated team, who get a kick out of seeing what we can do."

Shortlist

  • Flipbook with Taste Inc Online Commercials
  • Kilogramme with Tall Tales pt2
  • Mackinnon & Saunders Digital with Komixx Entertainment Ltd with Animated Preschool series - Wanda and the Alien
  • Tom Rainford with a film promoting disability assistance.

Criteria

An entry in this category can be any animation created exclusively using digital techniques and delivered via a digital medium. Entrants should demonstrate exceptional innovation, creativity or originality.

2016 Award

Criteria

Trophies

An entry in this category can be any animation created exclusively using digital techniques and delivered via a digital medium. Entrants should demonstrate exceptional innovation, creativity or originality.

 


 


 

2014 and before

Click here to see the full history of the award.