Winner 2016

Illuminated Mirrors and We are AD with Driving Profitability Online

Illuminated Mirrors and We are AD with Driving Profitability Online Illuminated Mirrors and We are AD with Driving Profitability Online

The judges said

All about the numbers. The % increases achieved through the social media campaigns were extraordinary and the ROI makes this a clear winner

Entrant's description

Illuminated Mirrors is the UK’s largest trade and consumer supplier of LED mirrors and cabinets. Having previously helped launch their digital strategy with a 552% increase in organic revenue within the first 6 months, AD was retained to continue this success and increase the number of conversions and site visits through integrated digital marketing campaigns (including ongoing search marketing combined with social media and PPC campaigns). At the heart of this campaign is driving online sales, as well as raising their profile with consumers, trade and beauty professionals alike.

Shortlist 2016

  • Democracy & CORGI HomePlan with A Crisis for the Digital Age
  • Engage with Jet2Holidays - Advent Calendar
  • Illuminated Mirrors and We are AD with Driving Profitability Online
  • MBNA Digital with 'Super September' Premier League Football Card Campaign
  • Mediaworks with Freeze Pro Shop
  • Topspin Digital with Super – a campaign to inspire a generation
  • Vivid with Manchester Ship Canal Cruise-Gift Voucher 2015

Criteria

Trophies

An entry in this category must include a significant use of online or digital technology either to promote a product or service, or to create, enhance or build a brand. Digital Marketing campaign approaches could include online advertising, viral marketing, email marketing, SMS campaigns and integrated on and offline campaigns. Entrants should demonstrate the effectiveness of the campaign in either directly or indirectly generating business (for the commissioning organisation) or for increasing brand recognition or brand perception.

In 2016 the Best DIgital Marketing Campaign category has been expanded to include creating, building or enhancing a brand in the criteria. The Best Digital Branding Campaign category has been dropped.

You can see the history of the Best Digital Branding Campaign award here.


2015 AwardMLP Law

Sponsored by

 

Winner 2015

Engage Interactive with Mr Men and Little Miss for Beefeater Grill

Engage Interactive Engage Interactive

The judges said

A brilliant creative idea, executed smartly that spanned web and social. Close to half-a-million completed engagements and 35m+ social impressions spanning 150 countries. It drove significant brand awareness and delivered fantastic sales uplift.

Entrant's description

"We were tasked with raising awareness of Beefeater Grill’s 40th birthday celebrations and the renewal of a historic partnership with the Mr Men and Little Miss characters, the first time the two brands have worked together since the 1980s. There was also a need to drive kids covers in the restaurants. We created a bespoke web application to create shareable family portraits using the Mr Men and Little Miss characters to represent members of your family, workplace, friendship group, etc. To date over 453,000 portraits have been created. "

Commended

iProspect Manchester with GO Outdoors Tent Domination

iProspect Manchester

Entrant's description

GO Outdoors are one of the UK’s leading retailers of outdoor, camping, walking and climbing equipment. They are a multi-channel retailer with over 40 stores and a healthy and growing ecommerce division. Throughout 2014 the core brief for iProspect was to use digital channels to dominate their primary market of tents. Through search channels, programmatic display, video, social and content we have established a market dominant position in this competitive sector which has led to record breaking revenue figures for GO Outdoors.

Shortlist

  • Engage with Mr Men and Little Miss for Beefeater Grill
  • Integrity Search Ltd with Pixaprint.ie SEO, Social Media & Content Marketing Campaign
  • iProspect Manchester with GO Outdoors Tent Domination
  • Mosquito & Zoflora with Hidden World of Bacteria
  • Topspin Digital with Smarten Up
  • Uniting Ambition with LinkedIn Recruiter Story

Criteria

An entry in this category must include a significant use of online or digital technology to promote a product or service. Campaigns could include online advertising, viral marketing, email marketing, SMS campaigns and integrated on and offline campaigns. Entrants should demonstrate the effectiveness of the campaign in generating business (for the commissioning organization), directly or indirectly.


2014 and before

Click here to see the full history of the Best Digital Marketing Campaign award.

Click here to see the full history of the Best Digital Branding Campaign award.